In a rapidly changing digital environment, at the salt group we see things from a different perspective.
The aesthetic qualities of Japanese culture have been a consequence of attention
to emotions that are too subtle to be defined by 0 or 1.
We aim to make a difference through catalyzing the analogue culture of Japan.
At the salt group we focus on emotion.
While people live by creating and utilizing technology, we strive to connect to the heart.
This is because we believe that the heart is where exciting experiences are born.
Moving experiences have no borders.
At the deepest level, what delights people about Japan, lies in the acutely analogue sensitivity to the needs of others.
To be analogue seems anachronistic, yet it strikes the core of how to delight people around the globe.
The potential of analogue is truly infinite.
The Salt Group aims to be an ‘Ultra-analogue’ team.
From food to beauty, celebrations, craft, goods and digital.
Let everything be ultra-analogue!
Each of us strive to be like a grain of salt,
Something essential to human life.
Something that is indispensible to the world.
Like the salt that has enabled life and it’s history to unfold.
The right amount of salt brings out the potential of it’s ingredients.
Like finding the discipline needed to flavor a dish,
the key to exquisite experiences lies in knowing how much is enough.
Japan is a country that has transformed restraint and minimalism into an art.
That is why it is possible, to create and deliver, the ultimate in hospitality.
Salt is pure white, yet becomes invisible to the eye with heat.
That is why salt can take us to the world of exquisite flavor.
A mere sprinkle can change the everyday into something extraordinary.
This is what I believe in.
Each grain can highlight the potential within.
Each grain brings out the potential that lies in each other.
For the Salt Group our dreams lie far ahead.
Everchanging in color and flavor,
We are a team that envisions a glistening future.
salt group CEO / Producer
Text by Makoto Ishihara
Since the dawn of man, people have desired to be like a bird. This dream, lives on regardless of our advances in civilisation.
Among the countless skyscrapers that dot the Tokyo skyline, MADO LOUNGE is the one to realise this ambition. A modern day ‘Tower of Babel’, the view from the top of Roppongi Hills is exceptional, lying at 250 meters above sea level, satisfying the desire to survey the land like a great bird.
The Salt Consortium worked to realise this dream, a paradise in the sky, by offering discerning interiors and luxurious service. Allowing one to see across almost the whole entirety of the Tokyo skyline, the panorama can only be described as otherworldly. It makes one consider, that with both opulent service and space, perhaps, man can experience a sense of freedom even beyond that of birds. Gazing out, both the Tokyo Tower and Tokyo Skytree come into focus, and here, high above terra firma, the sky is embellished by the talents of Yasumichi Morita et al.
The dream of becoming a bird, is not merely to attain a birds perspective; much beyond this, it is a longing to be free! Indeed, the MADO LOUNGE is a space that is meticulously planned so that imagination is set free, and time flows blissfully. This paradise among the stars is a sign of commitment from the Salt Consortium, toward the desires of man.
Free as a bird, so the expression goes; this space is surely the epitome of premium experiences.
New York, Paris, London and Tokyo… The functionality of the great cities of this world, can be said to lie in the infrastructure that handles the concentration of information and it’s people. However, can we not say that true greatness of a city, lies in it’s openness to respect the diversity of it’s citizens, and welcomely take multitudes of personalities under it’s wing?
Osaka, a megapolis that has it’s heritage in the glory of the ‘Great Osaka’ golden age, a city that was once called the Manchester of the east. ‘Grand Front Osaka’, this modern-day tower of Babel, built for the 21st century, has significance much beyond a new Osaka landmark, it outgrows the concept of a regional city.
The Salt Consortium approached this site, one equipped with the latest infrastructure, as a ‘A city beyond cities’. Through an uncompromising approach to quality spaces, came the concept of the ‘Globalist’; free, independent and refined. What is the best hospitality to offer to our ‘Globalist’ clientele? Delectable foods and accompanying refreshments; high quality services; artful yet functional interior design, all assemble together as the foundation. On top of this, the music and vista set the mood. The finishing touch, is a philosophy that can accommodate the many vibrant thoughts and conversations of the cosmopolitan Globalists that grace the venue.
This work is the realisation of Salt Consortium’s new philosophical approach, it is a space beyond spaces, and a city beyond cities that continue to enrich lifestyles.
Minami, Osaka’s lively entertainment district has lived through many ages. Bustling with theaters and a red light district in the Edo period, and in Modern times are full of Cinema’s and Restaurants, and not to mention it’s golden age during the Great Osaka period. Dōtonbori is the center of Minami, and even now is known as the final landing where the traditional kabuki theater rides into town by boat.
In recent years, regulatory forces have meant that the chaotic nature of the town has toned down, still regardless, it is the important center of the entertainment district for Osakans. Though times have changed, this place that continues to exudes Osaka-ness is the site of the legendary Dōtonbori Gokuraku Shoutengai.
It was Salt Consortium’s serious playfulness that allowed the revival of Dōtonbori, from a some what plain food court, built next to an huge entertainment complex, to a truly distinctive entertainment district.
Osaka is a city that is characterised more by it’s dynamic aspects such as sentimentality and humour, than any concrete functionality or infrastructure. This is the core idea behind Salt Consortium’s approach to the Dōtonbori Gokuraku Shoutengai. From restaurants that just exude Osaka attitude, to the entertaining hospitality of the staff, and the art direction that transports the whole area into a nostalgic Showa era timewarp, layer upon layer of experiential triggers were orchestrated to create an urban extravaganza.
Dōtonbori Gokuraku Shoutengai by Salt Consortium is stuff of legend, because it went beyond a mere spatial design, but a total experience that focused on intangibles such as ‘sentimentality’ and ‘the air of a city’.
The Japanese are said to ‘eat with their eyes’.
It follows that Japanese culinary culture has developed organically over time, into one that places emphasis on various experiential elements, such as earthenware, interiors and the vista. It is an instinctive awareness then, that no matter how excellent the produce or techniques is, the experience of ‘taste’ changes drastically depending on the creative approaches toward what the eye beholds.
The passion that Salt Consortium has towards this work, is embodied in the creative approaches toward visual delight.
Iconic locations, such as the Meguro river or the highrises of Marunouchi, places familiar to anyone in Tokyo, have been reinterpreted as a private interior design for guests.
The concept of borrowed scenery, transforms the popular yet somewhat everyday experience of yakitori, into something exquisite.
By boldly incorporating iconic and familiar borrowed scenery from the center of Tokyo, a refined space has been created that evokes the riverside terraces of Kyoto. It is a place that is sure to transport you to another dimension of culinary delight.
Does casual mean second rate? Surely not! Staying casual, while providing first class service, ingredients, skills and hospitality… that is the CHOICE that Salt Consortium has made.
CHOICE! sets itself apart by it’s uncompromising approach to wine, despite being a big venue that can accommodate 400 guests in the middle of Roppongi. Wine is sent directly from Napa valley, from exclusively contracted vineyards. Quality is assured through precision equipment that keeps the wine in optimum condition.This approach not only expresses the emphasis on taste, but also is more ecological in comparison to bottled wine.
While a plethora of cut price casual offerings saturate the market, Salt Consortium returns to a basic concept; to choose only the best!
For dog lovers in urban areas, there are very few public spaces where time can be spent with your precious partner.Salt Consortium approached this need with three themes.
The first is convenience. To offer a place for dogs and dog owners that offers smooth convenience, facilitating urban living. Second is ‘lifestyle’, offering bold and innovative proposals to transform the everyday of dogs and dog owners. The final keyword is ‘dog-care’, to create a place with specialist know how, that allows owners and their special friends alike to have peace of mind. A new community for dog lovers that fulfills all three of the themes has become a reality.
With a grooming service, cafe and hotel to boot, the aim has been to offer dog care that puts you at ease. Even the smallest details have been considered, such as using ion controlled interior walls. Perhaps due to this, our ultimate dog community is receiving enthusiastic support from many dog lovers.
If only there was a place in the city, where you and your dog could spend quality time, whenever you wanted… We believe that The Dog Concierge & Community is a place that will satisfy that wish.
The aim of the Salt Consortium is not to design a store on in isolation, rather it is to help realise a ecosystem. This is because there is no other path, other than to pursue the ultimate service.
Will there ever be serenity in the heart of the city?
Further, is there a need for absolute livability as a cities’ function?
The Salt Consortium playfully explores these two opposing questions.
Shintenchi,Osaka, one of the major entertainment districts of Japan, is the setting where our puzzle reveals itself as a reality. The result is a habitat that breaks new conceptual ground. The space achieves a livability that is only possible due to it’s urban location.
Flowing on from this concept, the idea gives birth to salon1201, a communal space that materialises serenity in the heart of the city.
At first our questions seem to be mutually exclusive, but through the Salt Consortiums’ playful approach, conundrums are beautifully resolved; giving birth to new value.
To encounter blissful serenity in the heart of Kitashinchi, Osaka, is a experience that inspires new value even in those who visit.
According to the constitution of Japan, the National Diet is the supreme institution of parliamentary democracy. The history of modern Japan, is the aftermath of the political drama that has unfolded, with National Diet Building as theatre.
The current National Diet Buidling was completed in 1936, with contributions from the German architect Hermann Ende, and constructed with state of the art technology. The National Diet of Japan Central Canteen is situated in the center of the austere yet modern building.
The eating establishment is strictly limits general entry and as the subtitle may suggest, is frequented by politicians, bureaucrats and those associated with national politics. In this exclusive canteen, the concept that was proposed by the Salt Consortium was to provide “true nourishment”. Rather than just facilitating a quick meal, the objective was to create a calm oasis amid the human and political dramas that unfold. Fresh ingredients are selected meticulously by the Head Chef, Akira Shimizu, and healthy and nutritious meals are served without fail; the fundamental role of the a canteen. With clientele that work under hectic schedules, a place where they can feel relaxed, if only for a brief moment, can be considered to be spatial nourishment.
There is significance in the undertaking of the Salt Consortium in directing the eatery in this unique environment. Facilitating the seamless interaction between the people that dine was set as a priority. This is because, even the events that occur on the grand political stage, are products of people. There is great joy in continuing to provide ‘human nourishment’ through the medium of food.
Since the beginning of history, the ultimate human quest has been ‘eternal beauty’.
Beyond the word beauty itself, what the Salt Consortium perceived was a deep desire for ‘healing’. Set in a venue with a limited time frame, what was envisioned was a beautiful space of healing, fleeting and dreamlike.
A couple of ideas came to the fore. Firstly, ingredients that reach a quality that satisfies the demands of natural food lovers, are the purest form of healing, and are a standout feature on it’s own. The second, is that the setting needed to be fitting; luxurious and refined. Here the core philosophy of the Salt Consortium is evident, even in a project with many constraints.
Bountiful nature provides healing, and the time spent in a space of such quality becomes an experience of beauty. This is also a promise, that moments of beauty are attainable by anyone who desires it.
It was the desire of the Salt Consortium for people to discover and experience ‘the beauty of healing’ especially in the familiar format of a beer garden.
To become beautiful is not to become something else. On the contrary, it is to return to your true self, a desire toward the natural, and it is through this work that the Salt Consortium enquires and brings this idea to light.
Beauty goes beyond the visual senses.
The multitude of generic cosmetic brands promote a notion of beauty that is lead by their marketing strategy; FINNGY INC. is spreading a different message. The idea of ‘Doctor’s cosmetics’ is based on the conviction that has been earnt through both experience and success in the medical practice. The story began with the encounter with Dr. Ishii, the pioneer of the field of dermatological cosmetics in Japan, whose knowledge and experience leads the forefront of the industry.
Cosmetics that act as a trigger to activate the natural power that lies in the human body. Products that are free from impurities that focus on bring out the true beauty of the individual. Unrelenting development of technologies that focus on the users perspective. All the above are examples of the stoic attitude that defines FINNGY INC.’s approach to beauty.
Born from the most scientific approach to anti-aging, FINGGY should reach all those who seek true beauty. The total visual and conceptual identity are being curated to help make this a reality. All beauty is inherently a to return to the real you.
The now legendary FINGGY INC. is being supported by many customers on it’s journey forward. We believe that this is because of our core philosophy, “from person to person”.
Frank Muller is a modern day master watchmaker that is hailed as the second coming of Breguet. Graduating from the top of his watchmaking school in Geneva in just one year, the genius has since continually astounded the watch industry though his work.
The global smash hit, ‘Crazy Hours’, is a timepiece that is the culmination of his playfulness, yet is built on the solid foundation based on traditional watch making.
When word got around that Frank Muller was doing an iPhone case, the brief was to embody it’s playfulness. It didn’t take long for GALA to take on the artwork and manufacturing.
Step one: Take the iPhone case, an iconic object of the times, and envelop it in a radical design based on byzantine numerals. Step two: Let the world know about it as part of a sensational 20th aniversary campagn, by releasing it as a limited edition run of 3000 cases. Step three: Jump on the festive mood with the users. Step one + two + three = Hilarious fun that is the natural result of harnessing the playfulness inherent to Frank Muller.
|Staff Only Restaurant|
|Speciality Shop / Okonomi|
|Speciality Shop / Teppanyaki|
|Speciality Shop / Oden|
|Speciality Shop / Yakitori|
|Speciality Shop / Mizutaki|
|Speciality Shop / Shanghai Wnd|
|Speciality Shop / Hawaiian||
|Speciality Shop / Oyako Rice|
|Speciality Shop / American&Tex-Mex|
|Party & Event Cafe|
|Authentic Bar & Salon|
|Dog cafe & Salon|
|Speciality Coffee Brand|
|Speciality Juice Brand|
|Speciality Desert Brand|
|Concept Beer Garden|
|Produce & Direction|
|Beauty & Cosmetics Brand|
|App Creative Direction|
|Image Video Creative|
|Luxury Party & Event Produce|
|Display & Decoration|
Luxury Party & Event Produce
Party and event production
for many national and international luxury and fashion brands.
Catering for Fashion brand product lauches, and corporate do’s,
essential services for the party scene.
Exhibition design for art galleries,
luxury brand shows and reception parties.
Display & Decoration
Displays and decoration have been directed
for many event and party concepts.
How can products, services, events and people make real breakthroughs?
With an ‘eye for talent’ and an ‘eye for the best’,
awakening sensibility that lays dormant and allowing it to take form.
This is a competence that is in demand globally, regardless of industries or preconceived notions.
Starting from food, then leading to beauty, celebration, artisanship, products and even digital.
The salt group will continue to evolve,
giving form to the sensibilities of many to come.
salt group CEO / Producer
|Name||salt consortium inc.
(Registration：Salt Consortium Limited)
1-10-2 Nishi Azabu, Minato-ku, Tokyo
Tokyo Metro Hibiya line「Roppongi Station」
|Established||22 February 2002|
|Areas of Business||
|2002.2||salt consortium Ltd. is established
Head office opens in NIshi Azabu, Minato-ku, Tokyo
|2002.5||Showa era Retro Okonomiyaki
‘BOCHIBOCHI HIROO’ (Hiroo, Shibuya) opens.
|2002.6||A cafe for Office ladies’ and Students,
‘IKOI’ (Ogawa,Kanda,Chiyoda) opens.
|2003.2||‘My own lounge’ themed
‘lounge - ima’ (Hiroo, Tokyo) opens.
|2003.12||Charcoal grilled Jidori Chicken
Chicken on the Bone ‘Akira’ Sangenjaya, Setagaya opens.
|2004.1||‘Hashidaya’ known for it’s oyakodon opens.
In charge of total direction.
|2004.2||Becomes a joint stock company from Limited Liability Company to
salt consortium inc.
|2004.6||‘Opens DIVIO + salon1201’ in Osaka. In charge of total design direction for DIVIO high end serviced
apartments, and operated the penthouse bar ‘salon1201’ on the 12th and 13th floors.
Opened the food entertainment themepark, ‘Dōtonbori Gokuraku Shotengai’(Dōtonbori, Chuo-ku) in Osaka. Conducted total direction and operation.
Opened the xiaolongbao speacialty store, ‘Xinjishi Xiao Long Tang’(Dōtonbori), inside Dōtonbori Gokuraku Shotengai
Simultaneously,’Xinjishi Canyin Guanli Gongsi Japan Ltd’.(currently, Long Fu Canyin Guanli Gonsi Ltd.) is established.
|2005.4||‘Bar 60’s’ A bar for badass men, is opened|
|2005.9||Conducted interior design and total direction fo rUrban Style Nishishinsaibashi (Nishishinsaibashi, Chuo-ku), a next generation mansion in Osaka.|
|2005.10||Chicken on the Bone ‘Akira’ Sangenjaya is relocated and renovated as, ‘Yakitori Akira’(Nakameguro, Meguro-ku) Nakameguro Main Store.|
|2005.11||Long Fu Xiao Long Tang (Marunouchi, Chiyoda-ku), a specialist store serving authentic Shanghai xiaolongbao, made by master dimsim chefs, is opened in Tokyo Building TOKIA.|
|2006.4||Conducted the total direction for ‘Bow House Shibaura’(Kaigan Minato-ku), a mansion designed with the theme of ‘a better life for dogs and their owners’.
Operates ‘Dog Concierge & Community’, a dog salon/hotel/cafe with a dog concierge service on the 1st Floor, as a directly operated store.
|2006.5||Renewal of ‘IKOI’ (Ogawa, Kanda, Chiyoda-ku). Opens as ‘Muu Muu DINER’ as a cafe serving 100% Hawaiian KONA coffee.|
|2006.6||Establishes GO2 Co., Ltd. as the operating company of ‘Tokyo City View’ Roppongi Hills Mori Tower.|
|2006.7||Opens ‘MUSEUM CAFE MADO LOUNGE’(Roppongi, Minato-ku) on Floor 52 of Roppongi HIlls Mori Tower. Simultaneously ‘Sunset Cafe’, serving ‘watta juice’ is opened on the same floor.|
|2006.8||Joins in the planning and management of ‘Muu Muu COFFEE’, established in 1995 serving 100% Hawaiian KONA coffee.|
‘Okawari.jp’(Akasaka, Minato-ku) is opened in Tokyo Midtown, as one of the largest food courts on the food/drink floor.
‘watta juice’ opens a store inside ‘Okawari.jp’.
|2007.7||’MUSEUM CAFE MADO LOUNGE’(Roppongi Minato-ku), on the 52nd floor of Mori Tower, Roppongi Hills, undergoes a renewal as the second stage.|
‘Mizutaki Shimizu’ is opened as a sister store to ‘Yakitori Akira’.
’MUSEUM CAFE MADO LOUNGE’(Roppongi Minato-ku), on the 52rd floor of Mori Tower, Roppongi Hills, undergoes a renewal as the second stage.
’MUSEUM CAFE MADO LOUNGE’(Roppongi Minato-ku), on the 52nd floor of Mori Tower, opens it’s main dining area.
‘Bar 60’s’ undergoes renewal and opens as ‘Bar Yumito’ a luxury bar where creatives gather.
|2008.10||‘Yakitori AKIRA’(Shinjuku, Shinjuku-ku) opens as a casual establishment in LUMINE EST Shinjuku, as the brother store to the original ‘Yakitori Akira’.|
|2008.11||‘Muu Muu DINER Hankyu Nishinomiya Gardens’ is opened as a second branch, in Hankyu Nishinomiya Gardens. (Nishinomiya, Hyogo)|
|2009.3||‘ORENTANO il Gelato’(Nishi Ikebukuro, Toshima-ku) opens in Echika Ikebukuro.|
‘Yakitori AKIRA’ opens in LUMINE YOKOHAMA
Grand opening of NAKAZA Cuidaore Building (Dōtonbori, Chuo-ku) in Osaka City, using the Cuidaore Taro as motif.
Conducted the total direction of the entire building and associated food court.
‘NAKAZA 8STREET’, an entertainment foodcourt, is opened inside the NAKAZA Cuidaore Building.
Three stores, ‘BAR BAR BAR’, ‘Horumon Teppanyaki Gyunta’ and a sweets shop in collaboration with Glico:‘Glico Choux Takoyaki’, are opened in ’the entertainment foodcourt, ‘NAKAZA 8STREET’.
‘Beach Bar TRICOLOR’ (Dōtonbori, Chuo-ku) is opened for a limited time in Dōtonbori, Osaka.
‘Yakitori Akira Marunouchi’ opens as the second branch inside Marunouchi Brick Square (Marunouchi, Chiyoda-ku).
‘Long Fu Xiao Long Tan’ opens a second branch in NU Chayamachi in Kita-ku, Osaka.
|2009.11||‘MADO LOUNGE SPICE’ opens on the 52nd floor of the Roppongi Hills Mori Tower, as a live music venue, herb tea cafe and bar.|
|2010.5||The beer garden, ‘BBQ & BEER TERRACE130DAY’S’ opens on the rooftop of LUMINE EST Shinjuku, for a limited time.|
|2010.6||The casual kitchen with seating for approximately 250 people,‘CHOICE’ (Akasaka, Minato-ku) opens in Ark Hills.|
|2010.9||‘Kobe Rokkodo Gyunta’ (Chuo-ku, Ginza) opens in Ginza, Tokyo.|
|2010.12||‘Yakitori AKIRA’ opens in Yokohama Mosaic Mall Kohoku|
‘Muu Muu Diner’ opens in NU Chayamachi Plus, Kita-ku, Osaka.
‘Muu Muu Diner’ opens in LakeTown OUTLET Koshigaya, Saitama.
|2011.5||Direction and Operation of the internal cafe and restaurant for Kubota Corporation|
|2011.8||Direction and Operation of the ‘HIghball Garden Okonomiyaki festival in Roppongi’(limited time) at Akasaka Ark Hills.|
‘Kobe Rokkomichi Gyunta’ opens in Ikebukuro PARCO.
‘Muu Muu Diner’ opens in Yotsubako, Tsuzuki-ku, Yokohama City.
|2012.3||‘Oden Kashimin’ opens in iiyo!! Marunouchi Eiraku Building (Chiyoda-ku, Tokyo).|
|2012.4||‘Teppanyaki Okonomiyaki KASHIWA’ opens in Shibuya Hikarie (Shibuya-ku, Tokyo)|
|2012.5||‘Kobe Rokkomichi Gyunta’ opens in LUMINE Shinjuku|
|2012.6||The ‘National Diet of Japan Central Canteen’ opens in the National Diet Building.|
|2012.7||‘Muu Muu POPOVER’ opens in ‘Yokohama World Porters’|
|2012.8||‘Muu Muu POPOVER’ opens in Roppongi HIlls Mori Tower|
|2013.3||‘Kobe Rokkomichi Gyunta Marunouchi Store’ opens on the 5th floor of Marunouchi JP Tower.|
|2013.4||‘THE COSMOPOLITAN GRILL | BAR | TERRACE‘ opens on the 9th floor of Grand Front Osaka.|
|2013.6||‘Beer & BBQ & Bar terrace ＠ 888’ opens on the roof top venue of SORA TO NIWA, Matsuya Ginza.|
|2013.11||‘NAGAOKA SAKUMO’ opens in Nishi Azabu, Tokyo, serving B-kyu teppanyaki with quality ingredients.|
|2013.12||ORENTANO il Gelato opens in the Abeno Harukas Kintetsu Main Store Tower Building.|
|2013.12||‘Kashiwa Premiere YOKOHAMA Store’ opens in Premiere YOKOHAMA, Kohoku, Yokohama.|
|2014.3||‘Muu Muu Diner’ opens in Kuzuha Mall (Hirakata, Osaka)|
*Reservations are taken at each individual outlet.
*Please refrain from emails regarding reservations and cancellations.